David isn’t on the outside of the game looking in – he’s deeply involved in it, week after week, across both of our core leagues, the GCFA and the GDSFC.
That’s what makes ADG different in our coverage. It isn’t a business that appeared around football. It grew out of it. It’s part of the same football journey, just viewed from a different angle.
When a team first gets in touch, David asks for three simple things:
Their badge
Their colours
The style they like (hoops, stripes, half-and-half, etc.)
From there, the kit starts taking shape.
David puts together a range of design options and sends them back to the club. Some teams know straight away what they like. Others use it as a base to build from. Nothing is rushed. Nothing is locked in early.
Clubs can also bring their own identity into the design:
A map of their area
A local landmark
A symbol that means something to them (a rose, a lion, part of their badge)
That’s where kits stop being templates and start becoming personal.
The important part is contact. David stays involved at every stage:
Tweaking colours
Adjusting layouts
Refining details
Making sure everything feels right
The kit only gets signed off when the club is completely happy with every part of it.
It’s a simple process, but it’s built on respect:
The club knows their identity
David knows how to turn that into a kit
That’s how ADG works.
Not by selling designs, but by building them with the teams who wear them.
If you want to talk ideas, speak to David at ADG. It’s always a conversation first, not a sales pitch.
Footy Focus season 25/26 
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